Nathalie Gobel
Nathalie Gobel
AI in monday.com is no longer a small add-on that simply summarizes text every now and then. With the introduction of monday magic and monday vibe, the platform is moving towards something bigger: a place where work is not only managed, but where software itself is created even faster and more intelligently.
Instead of spending hours configuring boards, columns, automations, and dashboards, teams can increasingly start from one simple question: what are we trying to achieve?
For many teams, that shift comes with mixed feelings. It is impressive, but also slightly uncomfortable. If AI can design your workspace for you, what role does expertise still play?
The answer is not in the building itself, but in the choices that come before it. AI is particularly strong at execution and speed, but far less capable when it comes to critically examining processes, weighing alternatives, and turning ideas into solutions that teams can actually work with and support.
In this blog, we explain what monday magic and monday vibe are, how they differ, what monday AI can and cannot do, and why expert guidance matters more than ever.
monday vibe is monday.com’s AI-powered app builder. You simply describe what you are missing or what you want to create, and vibe helps you turn that idea into a custom app, without writing a single line of code.
It does not redesign your workflows or introduce new structures. Instead, it helps you look at the data you already have in a different way. Everything starts from your main board, where your data, logic, and process already live.
monday.com comes with several standard views, such as Table, Kanban, and Card View. For many teams, those are more than enough. But when none of them quite reflect how your team actually works, monday vibe gives you the freedom to create your own view. One that highlights the right information, supports the right actions, and fits your specific context.
A typical example is a product or inventory list. Card View is often a reasonable starting point, but it quickly reaches its limits. Important details get lost, there is little room for product-specific information, and the actions you need are not always available when you need them.
With monday vibe, you can build a fully custom interface that presents products exactly the way your team needs them.
What makes monday vibe stand out is that you are not limited to existing functionality. Instead, you create new functionality on top of your data, with custom interactions, additional filters, specific actions, or an entirely bespoke layout. The result feels less like just another view and more like a small app living inside your board.
monday magic is the AI-powered workspace builder in monday.com. You can describe, in plain language, what you want to build, such as a sales CRM with accounts, contacts, and a dashboard. Based on that input, magic automatically creates a complete, ready-to-use setup.
monday magic mainly works with the building blocks that already exist in monday.com, but it combines them at speed into one coherent solution. This makes it particularly well suited for two common use cases:
A classic example is a setup with Accounts and Contacts. When a status changes on the Accounts board, an automation is triggered that creates a new contact on the Contacts board. That contact is automatically enriched with relevant information pulled from the existing data on the Accounts board.
These are exactly the kinds of flows where monday magic excels. It lays down the structure, connects the right elements, and gets you to a workable starting point very quickly.
In short, monday magic builds using what already exists in monday.com, but brings it together faster and more intelligently into a single, cohesive setup.
Although monday vibe and monday magic are both part of monday AI and work in a similar way using natural language and prompts, they solve fundamentally different problems.
monday magic starts from a simple question: “What structure do I need?”
It helps you quickly set up a solid, working foundation using the existing functionality of monday.com. This makes it ideal when you are starting from a blank canvas, want to build your own template, or need to get to a first version of your workspace faster.
monday vibe starts from a different question: “How do I want to work with my data?”
It does not create new structure, but builds a custom interface on top of an existing board. Your data remains exactly the same, but you gain a new way to view and interact with it, with functionality and interactions that are not available by default in monday.com.
monday AI is particularly strong at execution and acceleration. Once you can clearly describe what you need, AI can help set up structure and take over manual work, such as creating boards, connections, dashboards, or custom interfaces.
At the same time, it is important to stay realistic. Especially in larger or more complex setups, building still takes time, and certain actions can involve noticeable waiting periods. AI is therefore not an “instant magic button”, but a smart assistant that builds along with you, step by step.
Iterations also require nuance. Feedback on one part of the setup can impact other parts, which means changes need to be made deliberately and with care.
In addition, monday AI remains execution-focused by nature. It does what you ask, but it does not question your choices. Doubt, nuance, and strategic trade-offs remain human work. We see this clearly in practice:
“AI works best when you already have a clear idea of what you want. In practice, we often see that customers need to start with a conversation to work through some fundamental questions. Should this be one board or several? What should we leave out? That kind of uncertainty cannot be handed over to AI. monday magic and monday vibe will build exactly what you ask for, even when that is not necessarily what you need.”
–Vivianne Maas, monday.com consultant at Tryve
In short, monday AI is best seen as a powerful accelerator, not a final decision-maker.
| Area | What monday AI does well | What to keep in mind |
| Structure | Builds boards, columns, connections, and dashboards from clear prompts | Complex setups may take more time |
| Prompts | Turns clear instructions into working setups | Vague or conflicting prompts reduce accuracy |
| Iterations | Updates setups based on feedback | Changes can affect other parts of the setup |
| Speed | Saves time on simple configurations | Not always instant for complex environments |
| Decisions | Follows instructions precisely | Does not challenge or question choices |
| Strategy | Executes tasks effectively | Not a substitute for process thinking or expertise |
AI has significantly lowered the barrier to building. What once required technical expertise and a lot of trial and error can now start with just a few clear prompts. But this shift also changes where the real complexity lies. It is no longer about how you build something, but about what you build and why.
monday AI understands tasks and structures, but not business goals. It does not know why a process exists, where friction occurs between teams, or which decisions will still scale in the long run.
That is where the value of consultancy comes in. A consultant looks beyond the configuration and asks questions about logic, alignment, and future-proofing, such as:
AI executes. Consultants think ahead.
When you step back and look at the full picture, it becomes clear that AI and consultancy are not in competition. They simply play different roles.
| monday magic & vibe | Consultant |
| Speeds up execution based on clear input | Helps define what actually needs to be built |
| Assists with setting up workflows and interfaces | Aligns teams and stakeholders around a shared approach |
| Configures automations and views | Designs systems that work as a whole |
| Follows instructions | Thinks ahead and adjusts accordingly |
| Works with your existing data and setup | Understands your business and context |
| Helps you build | Helps you evolve |
AI is not replacing the monday.com consultant. Instead, it is changing where their value lies. Where consultants once focused mainly on building, their role today is much more about providing direction, shaping structure, and guiding teams through change. AI speeds up execution, but it also makes the thinking that comes before the build more important than ever.
Adoption remains a key factor. A work platform only works if people understand it and use it consistently. AI cannot see where teams struggle, push back, or gradually disengage. Consultants can, and they adjust the approach when needed.
Consultants also bring experience from previous implementations. They recognise recurring patterns, apply proven best practices, and help teams make choices that have already been validated in real-world scenarios.
As a result, the modern consultant is less a hands-on builder and more a:
monday magic and monday vibe make it easier than ever to get started in monday.com. They take a lot of manual work off your plate and allow teams to experiment and build much faster.
But no matter how powerful these tools are, they do not replace the thinking behind the setup. Decisions around structure, collaboration, and scalability still determine whether a workspace will truly work in the long run.
AI helps you move faster. Expert guidance from a monday.com consultant helps you choose the right direction.
Would you like to talk through how monday AI fits into the way you work? You can reach us at hello@tryve.com or through the online contact form.
Tryve is a monday.com platinum partner and helps companies with implementing state-of-the-art project management tools!
